Samantha Clark

Hi, I’m Samantha or Sam. A marketing leader focused on work that drives impact.

From big ideas to real results, I help build campaigns that move people from awareness to action.

Strategic Storytelling

Creating ideas that feel relevant to the audience, the platform, and the moment.
Performance & Optimization

Building programs designed to evolve through insight, data, and continuous optimization.
Campaign Leadership

Leading large-scale campaigns across Canada, the U.S., and international markets.

Freshly Launched

Travel is changing. For many people, getting away is no longer just about seeing somewhere new. It’s about returning home feeling better than when they left.
Recouver in Vancouver launched in Sydney, Australia as the first campaign under Destination Vancouver’s new brand platform. Designed to inspire winter 2026/27 travel, it positions Vancouver as a destination where nature, culture, food, and adventure come together to restore the body, mind, and soul.

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Recent Campaign Highlights

The Vancouver Weekend Fling

Big trips aren’t always better. Sometimes they’re just harder to plan.

Vancouver Fling positioned the city as an easy, high-impact escape for travellers from LA and SF, delivering a refreshing change of pace without the friction of long-haul travel.

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Vancouver for the Holidays

With Vancouver as the real-life setting for many Hallmark holiday films, this campaign leaned into the city as a romantic storybook destination.

It framed the season as a collection of cinematic moments, inviting Seattle travellers to experience it for themselves IRL.

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Sumérgete in Vancouver

Vancouver offers a rare kind of connection, where nature, culture, and everyday moments come together in a way that feels rejuvenating and inspiring.

Sumérgete encouraged travellers from Mexico to slow down and take it all in, turning that connection into a compelling reason to visit.

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Past Projects

Make Friends with Vancouver

With its natural beauty, incredible food scene, and welcoming culture, Vancouver shares a strong affinity with Australia.

That shared sensibility inspired an idea that positioned Vancouver as Australia's cool Canadian bestie, rallying Australians to become our official Friendship City.

Building Presence in LA

Over three years, I helped turn Destination Vancouver’s AEG partnership into more than a traditional sponsorship. Across the LA Kings, LA Galaxy, and LA LIVE, we created ways for Los Angeles audiences to experience the Vancouver brand through sport, entertainment, and live events.

My role spanned in-game activations, player-led content, and our experiential presence outside Crypto.com Arena.

Rockin’ River Music Festival

From 2017-2020, I helped shape the marketing behind Rockin’ River Music Festival, where thousands of country music fans came together in Merritt, BC for live music, late nights, and afternoon river hangs.

My role spanned brand and content strategy, social media, promotions, and paid advertising, creating a cohesive experience from the first ad to the final encore.

Social Media Experience

I've spent more than 10 years creating social content that earns attention rather than asking for it. Along the way, I've developed creative strategies for brands and communities like New Mom Who Dis?, learning what makes people laugh, share, save, and come back for more.

At Destination Vancouver, I oversee an incredibly talented team to turn insights into social-first ideas that feel relevant, timely, and impossible to ignore.