A Bit About Me
I love marketing ideas that make people stop scrolling, book the trip, buy the ticket, or tell a friend.
Over the past 10+ years, I've built campaigns across travel, entertainment, and events that blend creativity with strategy. From managing $10M+ marketing budgets to launching brand platforms in international markets, I've learned that the best marketing happens when great ideas and thoughtful execution go hand in hand.
Outside of work, I'm a pop culture enthusiast, fantasy football fanatic, avid TikTok user, and someone who's always collecting inspiration from the most unexpected places.
My Approach
Find the Opportunity
Great work starts with research and discovery. I focus on understanding the audience, the data, and where there’s room to show up in a way that feels timely and relevant.
Build with Intention
The next step is to translate insight into action. I build campaigns designed for how people actually engage, with creative and media tactics tailored to each stage of the journey. Every touchpoint works together to guide potential customers from first impression to final decision.
Expertise
Brand & Campaign Strategy
Analytics & Optimization
Brand Partnerships
Performance Marketing
Creative Development
Social Media Strategy
Team Leadership
Budget Management
Credentials & Education
Generative AI for Marketers
Canadian Marketing Association
July 2025
Digital Marketing Strategies
Northwestern - Kellogg Executive Education
Oct 2024
Digital Marketing Certificate
BrainStation
Oct 2022
Advanced Social Media Strategy
Syracuse University
Feb 2022
Bachelor of Arts, Communication
Simon Fraser University
2008 - 2012