The Vancouver Fling
As the second campaign under Destination Vancouver’s Find Your Refresh brand platform, Vancouver Fling was an opportunity to evolve the platform rather than start from scratch.
Working alongside Will Creative, I helped build a campaign that leaned into Vancouver's proximity, personality, and cultural relevance, creating a playful story that resonated with Californians while thoughtfully navigating cross-border political tensions.
Creative Samples
Media
DOOH
Meta
MX Video
YouTube
TikTok
Taboola
Uber
Hopper
Thrillist
PMax
Tinder
Results
The success of Vancouver Fling was driven by a combination of audience insights, creative optimizations, and a more intentional full-funnel approach. Each element was refined based on year-one learnings, resulting in a campaign that worked harder at every stage of the customer journey.
Brand Impact
159M+ impressions generated across LA & SF
24.1M completed video views
+36% search lift for “Vancouver”
+41% unaided awareness lift
+23% brand favourability increase
+44% ad recall lift
Conversion
77,988 member referrals
74% reduction in Cost Per Referral YoY
169K+ landing page views at 21% lower cost than projected
5.5x increase in Meta CTR
16x ROAS during Travel Deal Tuesday on Hopper